Head of Partnerships - Associate professor in Marketing Analytics

• Head of International Partnerships (since Aug 2025), leading global academic collaborations, exchange initiatives, and strategic institutional alliances. • Head of Marketing Department (Jul 2022 – Aug 2025), responsible for academic leadership, curriculum development, and departmental research strategy. • Programme Director for MSc Marketing Analytics and MSc Management with Marketing, overseeing programme design, delivery, and quality assurance. • Module Leader and Developer for postgraduate and undergraduate marketing modules, including Marketing Analytics, Brand Management, and Digital Strategy. • Published researcher in Brand marketing strategy, brand identity, and consumer behaviour, contributing to peer-reviewed journals and international conferences. • Research scholar focusing on Financial Technology (FinTech), Artificial Intelligence in the workplace, and AI ethics, governance, and security. • Supervise MSc and PhD research projects in marketing analytics, digital branding, and emerging technologies. • Active contributor to interdisciplinary projects bridging data science, marketing innovation, and responsible AI adoption.

Assistant Professor in Marketing and Advertising

• Delivered undergraduate and postgraduate lectures in Marketing, Advertising, and Brand Management, integrating theory with industry practice. • Designed and developed curriculum content for modules in Marketing Strategy, Consumer Behaviour, and Digital Communication. • Conducted research and publications in corporate branding, brand heritage, and strategic communication, contributing to the School’s research output. • Led workshops and seminars on statistics, research methodology, and data analytics, supporting students in developing advanced quantitative research skills.

Chief Executive Officer

• Provided strategic and operational leadership with full P&L accountability, overseeing corporate strategy, execution, and business performance. • Managed a multifunctional team of 22 employees across technical, commercial, and operational departments, ensuring alignment with organizational objectives. • Successfully delivered over 50 large-scale telecom projects, driving innovation, efficiency, and client satisfaction. • Negotiated and implemented high-value commercial agreements with leading international telecom operators and carriers. • Defined and embedded the company’s mission, vision, and market positioning, strengthening brand identity and stakeholder trust. • Represented the organization at major global technology conferences across the US and Middle East, expanding strategic partnerships and brand visibility. • Developed and executed go-to-market strategies that accelerated revenue and profit growth, positioning the company as a competitive player in the global VoIP sector.

Wholesale Voice Department Manager

• Founding member instrumental in establishing DAMA MAX, one of Jordan’s pioneering telecom operators, and expanding its business footprint across the MENA region. • Led the Wholesale Voice Department, promoting and managing wholesale and retail voice products to national and regional operators, significantly increasing market share. • Developed and launched International Private Leased Circuit (IPLC) and fiber internet solutions for homes and enterprises using NEPCO’s fiber infrastructure. • Designed and implemented data center services, including colocation, hosting, and cloud connectivity, enhancing service reliability and scalability. • Oversaw the introduction of wholesale services such as IP transit, dedicated local and international connectivity, and managed network solutions for telecom partners. • Drove the rollout of network security, DDoS mitigation, and satellite communication services, strengthening the company’s technical portfolio and regional competitiveness. • Conducted traffic and market trend analyses for GSM and fixed operators to identify emerging opportunities and optimize pricing models. • Managed key accounts, developed competitive market offers, and negotiated strategic partnerships to drive business growth.

International Wholesale Manager

• Managed key international wholesale accounts, including clients from government, banking, and enterprise sectors, ensuring high service standards and contract compliance. • Developed and executed marketing and sales strategies that achieved annual revenue targets exceeding USD 1 million. • Expanded international voice and data partnerships with regional and global telecom operators, strengthening Orange’s cross-border connectivity portfolio. • Led commercial negotiations for international interconnect, capacity, and transit agreements, enhancing profitability and market reach. • Delivered seminars, workshops, and technical sessions to improve client understanding and adoption of international telecom solutions. • Collaborated with engineering and operations teams to optimize network capacity, traffic routing, and service quality for wholesale customers. • Conducted market and traffic analyses to identify new growth opportunities in international voice and data services. • Represented Orange at regional telecom forums and industry events, promoting the company’s wholesale capabilities and expanding its partner network. • Supported the launch of new international services including IP transit, MPLS, and leased line offerings, diversifying the wholesale product portfolio. • Built strong relationships with Tier 1 and Tier 2 carriers, contributing to long-term strategic partnerships across the MENA and European regions.

Business Management

Marketing Management

Fellow