Senior Strategy Director with 30+ years of experience in leading national transformation programs, enterprise-wide planning, and developing future-oriented strategies for government entities in Saudi Arabia. A recognized thought leader in strategic development and organisational transformation, and author of الأركان الأساسية لبناء الاستراتيجية – The Fundamental Pillars of Strategy, a comprehensive framework. Successfully developed and submitted a full conceptual blueprint for the National Sports Strategy of Saudi Arabia, demonstrating an exceptional capability in building sector-wide models, governance frameworks, and long-term development pathways aligned with Vision 2030. Skilled in operating model design, PMO governance, enterprise change management, and executive-level advisory. Known for translating national priorities into actionable initiatives, leading high-performing teams, and driving impactful transformation in complex environments.