Franco Oigo Ong'esa
Marketing Personnel
Highest degree :
Bachelors
Field of study :
Marketing
Location :
Kisii
Citizenships :
Kenyan
Experience :
5 Year(s)
Countries :
Kenya
Gender :
Male
Sectors :
Marketing
Growth-focused Marketing Specialist with 5+ years’ experience driving measurable results across tourism, healthcare, public sector, and SMEs. Expertise in PPC (Google Ads, Meta), SEO, CRM automation (Salesforce), and analytics (Looker Studio). Proven track record of delivering +25% sales growth, +20% retention, and 1,000+ new customers in 6 months. Skilled in lifecycle campaigns, Conversion Rate Optimization, lead generation, and funnel optimization, consistently improving Customer Acquisition Cost,Click-Through Rate, andConversion Rate through data-driven strategies.
Sales and Marketing Personnel
Eldoret
Aquadent Company Limited
May 2025
-October 2025
Achieved 50% of monthly sales targets by promoting and selling a diverse dental product portfolio through targeted outreach. Boosted product visibility by 30% in 3 months by running digital campaigns via Facebook Ads Manager and analyzing performance with Google Analytics. Expanded client base by 20% by conducting 25+ field visits and delivering CRM- tracked product demos. Improved client retention by 15% by managing relationships with 40+ healthcare professionals through tailored support and follow-ups. Opened 3 new market segments by performing competitor analysis and refining product positioning strategies.
Freelancer (Marketing and Communication)
Kisii
Self Employed
January 2024
-December 2024
1. Increased organic website traffic by producing SEO optimized content with keyword research and content structuring. 2. Enhanced brand authority across healthcare, education, and nonprofit sectors by delivering research-backed articles, newsletters, and campaign content. 3. Improved search rankings by integrating keywords into long-form content and marketing copy. 4. Achieved 100% on-time delivery of multiple assignments by applying time management and project-tracking methods under tight deadlines
Intern Sales and Marketing P
Kisii
Public Service Commission Kenya (Postal Cooperation of Kenya)
June 2022
-April 2023
1. Drove +18% Monthly Recurring Revenue in 4 months by scaling a subscription rental box program through segmented email/SMS campaigns (HubSpot, BulkSMS). 2. Improved customer engagement by 15% by designing newsletters and awareness campaigns aligned to client needs. 3. Boosted retention by 20% and sales by 15% QoQ by conducting market research and cohort analysis. 4. Acquired 1,000+ new customers in 6 months by launching targeted lead acquisition via Meta Ads and strategic partnerships.
Assistant Marketing Manager
Nairobi
African Suburbs Adventures Kenya
January 2018
-February 2020
1. Achieved 60% of annual sales targets within 2 quarters by directing multi-channel promotional campaigns. 2. Increased sales by 25% by launching seasonal promotions and targeted outreach campaigns. 3. Grew subscriber base by 11% by segmenting audiences and tailoring marketing messages. 4. Strengthened brand trust (80% satisfaction rate) by driving customer engagement across social media channels.
Assistant Marketing Officer
Kisii
Smolart Self Help Group
September 2015
-September 2017
1. Expanded global reach by 50% by digitizing communications and launching an e- commerce platform for artisan products. 2. Increased brand visibility by developing marketing collateral (brochures, flyers, digital campaigns) for local and international audiences. 3. Improved client retention by 40% by introducing loyalty initiatives and managing customer relationships. 4. Boosted lead generation by 30% by analyzing market trends and adapting outreach strategies.
Business Management
Nakuru
Egerton University
August 2010
-December 2012
Variety of components on administration and management are impacted on us. How to handle clients and channels of communication
Research
Marketing
Marketing & Research
Management
Management Skills
0
