Marketing Personnel
Highest degree :
Bachelors
Field of study :
Marketing
Location :
Kisii
Citizenships :
Kenyan
Experience :
5 Year(s)
Countries :
Kenya
Gender :
Male
Sectors :
Growth-focused Marketing Specialist with 5+ years’ experience driving measurable results across tourism, healthcare, public sector, and SMEs. Expertise in PPC (Google Ads, Meta), SEO, CRM automation (Salesforce), and analytics (Looker Studio). Proven track record of delivering +25% sales growth, +20% retention, and 1,000+ new customers in 6 months. Skilled in lifecycle campaigns, Conversion Rate Optimization, lead generation, and funnel optimization, consistently improving Customer Acquisition Cost,Click-Through Rate, andConversion Rate through data-driven strategies.
Experience
Sales and Marketing Personnel
Eldoret
Aquadent Company Limited
May 2025
-October 2025
Achieved 50% of monthly sales targets by promoting and selling a diverse dental product portfolio through targeted outreach. Boosted product visibility by 30% in 3 months by running digital campaigns via Facebook Ads Manager and analyzing performance with Google Analytics. Expanded client base by 20% by conducting 25+ field visits and delivering CRM- tracked product demos. Improved client retention by 15% by managing relationships with 40+ healthcare professionals through tailored support and follow-ups. Opened 3 new market segments by performing competitor analysis and refining product positioning strategies.
Freelancer (Marketing and Communication)
Kisii
Self Employed
January 2024
-December 2024
1. Increased organic website traffic by producing SEO optimized content with keyword research and content structuring. 2. Enhanced brand authority across healthcare, education, and nonprofit sectors by delivering research-backed articles, newsletters, and campaign content. 3. Improved search rankings by integrating keywords into long-form content and marketing copy. 4. Achieved 100% on-time delivery of multiple assignments by applying time management and project-tracking methods under tight deadlines
Intern Sales and Marketing P
Kisii
Public Service Commission Kenya (Postal Cooperation of Kenya)
June 2022
-April 2023
1. Drove +18% Monthly Recurring Revenue in 4 months by scaling a subscription rental box program through segmented email/SMS campaigns (HubSpot, BulkSMS). 2. Improved customer engagement by 15% by designing newsletters and awareness campaigns aligned to client needs. 3. Boosted retention by 20% and sales by 15% QoQ by conducting market research and cohort analysis. 4. Acquired 1,000+ new customers in 6 months by launching targeted lead acquisition via Meta Ads and strategic partnerships.
Assistant Marketing Manager
Nairobi
African Suburbs Adventures Kenya
January 2018
-February 2020
1. Achieved 60% of annual sales targets within 2 quarters by directing multi-channel promotional campaigns. 2. Increased sales by 25% by launching seasonal promotions and targeted outreach campaigns. 3. Grew subscriber base by 11% by segmenting audiences and tailoring marketing messages. 4. Strengthened brand trust (80% satisfaction rate) by driving customer engagement across social media channels.
Assistant Marketing Officer
Kisii
Smolart Self Help Group
September 2015
-September 2017
1. Expanded global reach by 50% by digitizing communications and launching an e- commerce platform for artisan products. 2. Increased brand visibility by developing marketing collateral (brochures, flyers, digital campaigns) for local and international audiences. 3. Improved client retention by 40% by introducing loyalty initiatives and managing customer relationships. 4. Boosted lead generation by 30% by analyzing market trends and adapting outreach strategies.
Education
Bachelors of Commerce - Marketing
Kisii
Kisii University
May 2013
-December 2016
Activities and societies: Member of marketing School club.Activities and societies: Member of marketing School club. Graduated from the university with a Bachelor of Commerce degree specializing in Marketing. The program's comprehensive curriculum covered essential marketing concepts, consumer behavior analysis, market research methods, and digital marketing strategies. Main Subjects: Marketing Management: Developed and executed marketing plans. Consumer Behavior: Studied consumer decision-making processes. Market Research: Conducted quantitative and qualitative research to identify market trends. Digital Marketing: Utilized omnichannel strategies, SEO, and content marketing to enhance brand engagement. Brand Management: Developed and managed brand strategies to increase brand equity. Sales Management: Learned team building and participative leadership strategies. Was an active member of the Marketing Club, organizing events and workshops. This degree has equipped me with the skills and knowledge to effectively steer marketing strategies and contribute to the success of companies.
Diploma In Business Management
Nakuru
Egerton University
August 2010
-December 2012
Completed a Diploma in Business Management, gaining foundational knowledge and practical skills essential for effective business operations and leadership. The program covered key areas such as management principles, organizational behavior, financial management, and strategic planning. Main Subjects were: Principles of Management: Learned fundamental management concepts and practices. Organizational Behavior: Studied the dynamics of behavior within organizations to enhance teamwork and productivity. Marketing Fundamentals: Developed a basic understanding of marketing strategies and consumer behavior. Human Resource Management: Explored techniques for effective recruitment, training, and employee development. Strategic Planning: Learned to develop and implement long-term strategies. Business Law: Gained insights into the legal aspects affecting businesses. This diploma has prepared me to effectively manage business operations, lead teams, and contribute to organizational success
Certificate in Sales and Marketing
Kisii
Kisii University College
January 2010
-August 2010
Earned a Certificate in Sales and Marketing, gaining in-depth knowledge and practical skills essential for driving sales growth and executing effective marketing strategies. The program focused on key areas such as sales techniques, digital marketing, market analysis, and customer relationship management. This certificate has equipped me with the essential skills to drive sales success and implement effective marketing strategies, contributing to the growth and success of organizations. Earned a Certificate in Sales and Marketing, gaining in-depth knowledge and practical skills essential for driving sales growth and executing effective marketing strategies. The program focused on key areas such as sales techniques, digital marketing, market analysis, and customer relationship management. Main Subjects: Sales Techniques: Mastered strategies for prospecting, negotiating, and closing sales to drive revenue. Customer Relationship Management (CRM): Developed skills in managing customer relationships to improve satisfaction and loyalty. Advertising and Promotion: Created and evaluated advertising campaigns across various platforms. Sales Management: Explored leadership and team management techniques to optimize sales team performance. This certificate has equipped me with the essential skills to drive sales success and implement effective marketing strategies, contributing to the growth and success of organizations.
Awards & Certificates
Digital Ad Expert Certification
Online
Aleph Incorporation
2023
Digital Ad Expert at Aleph Incorporation I plan, run, and manage paid digital campaigns. I focus on performance and measurable growth. I work across search, social, and display platforms. My core duties include: • Campaign setup and optimization • Audience targeting and segmentation • Budget control and bid management • Ad copy and creative coordination • Conversion tracking and analytics • A B testing and performance reviews I rely on data to guide decisions. I track reach, clicks, leads, and sales. I adjust campaigns based on results. I aim for strong return on ad spend. I support clients through clear reporting and insights. I align ads with business goals. I deliver consistent growth through disciplined execution.
Basic Productivity Skills Training
Nairobi
ICT AUTHORITY OF KENYA
2022
Basic Productivity Skills Training I deliver practical training focused on daily work efficiency and output. The training builds strong habits for consistent performance. Key focus areas: • Time planning and task prioritization • Goal setting and action tracking • Workplace organization • Effective communication • Basic digital tools for productivity • Focus and self discipline Participants learn simple methods to manage workload, meet deadlines, and improve results. The training supports individual growth and team efficiency.
The Online Marketing Fundermantals
Online
Google Digital Skills for Africa
2017
I learned a wide range of online marketing skills. I built a strong foundation across strategy, execution, and measurement. I learned: • Digital marketing concepts and channels • Market research and audience analysis • Customer journey and buyer intent • Social media marketing across major platforms • Search marketing basics for paid and organic traffic • Content planning, scheduling, and consistency • Lead generation methods and funnels • Email marketing basics and follow up • Ad performance tracking and reporting • Data interpretation for decision making I apply these skills to support visibility, lead growth, and sales outcomes.
Languages
Skills
Experience with financing agencies
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