Marketing and communication lead

Lead all strategic corporate communications, PR, digital strategy, and media relations for a pan-African VC firm while supporting 40+ founders, managing LP engagement, and driving Maya Horgan Famodu’s executive communications. Key Contributions Strategic Corporate & Philanthropic Communications: Shape IC’s brand voice and communication strategy across internal and external channels, aligning messaging with both firm objectives and impact-focused initiatives. Manage communications with high-net-worth individuals, family offices, and ecosystem partners to support fundraising and social impact objectives. Executive Communications: Ghostwrite all Maya’s articles, memos, speeches, LP emails, internal notes, and external thought leadership. Media & PR: Maintain strong journalist relationships (TechCabal, TechCrunch, BD & others). Write/distribute all IC and portfolio press releases and secure Africa-wide media coverage. Founder Support (40+ startups): Craft fundraising narratives, improve pitch decks, build marketing SOPs, PR kits, annual reports, factsheets, and donor-focused materials; guide founders on branding, communications, and strategic storytelling. Mentoring and guiding teams on communication best practices. LP & Stakeholder Engagement: Manage all LP communications, reporting, executive updates, and maintain Maya’s Notion dashboards (LP interactions, partner tracking, pipelines). Impact Storytelling & Dissemination: Craft compelling founder narratives, ecosystem insights, investor updates, and speeches; produce and distribute multimedia content across digital channels and press outlets to maximize reach and influence. Pan-African Events: Lead planning and coordination of LP dinners, founder events, speaking engagements, investor meetups, and fundraising-related activations across Africa. Digital Growth: Delivered 5M+ impressions, grew Maya’s engagement by 120%, improved email open rates (30–40%) and CTR (8–12%). Crisis Communications: Crisis Communications: Support high-stakes communications, including sensitive LP interactions and urgent media responses, ensuring consistent and strategic messaging under pressure. Oversee reputation management, conduct media monitoring, and provide timely stakeholder updates in line with established crisis communications protocols. Digital Ownership: Own and manage the IC website, its content strategy, SEO, social channels, newsletters, and all analytics dashboards.

Marketing Executive

Worked closely with the CEO to develop annual reports, investor reports, and impact portfolios, while securing high-level media coverage including interviews with CNN and key local programs. Mentored and guided internal teams and external partners/agencies, providing coaching on marketing best practices, campaign execution, content development, and cross-functional collaboration to ensure consistent brand messaging, high-quality deliverables, and effective communications across all projects. Partnered with NIA, county governments, and implementing partners across Kenya, leading highimpact CSR initiatives, driving community engagement, and ensuring effective stakeholder communications to amplify program outcomes and social impact. Owned and managed all content across internal and external channels: employee features, client stories, case studies, product launches, and highlight communications. Captured and disseminated 100+ impact stories from farmers, women’s groups, SACCOs, and cooperatives, highlighting program outcomes and amplifying community impact across multiple African regions Managed production of all brand collateral, including brochures, factsheets, annual reports, quaterly reports, T-shirts, branded merchandise, and event materials. Planned and executed high-level events and activations, including COP29, Africa Tech Festival, exhibitions, and local partner events, ensuring brand visibility and stakeholder engagement.

Digital Marketing Manger

Executed multi-channel digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter and TikTok, achieving an average 130% boost in engagement rates. Managed Google Ads and Meta Ads campaigns, optimizing paid search and social media ads to deliver a 45% improvement in ROI. Conducted A/B testing for ad creatives, landing pages, and email campaigns, improving clickthrough rates (CTR) by 40% and conversion rates by 15%. Developed and executed content strategies, including customer testimonials, educational videos, and blog articles, driving a 125% increase in audience trust and loyalty by sung Adobe suite Created and managed the Sowing the Seeds of Change newsletter, growing its subscriber base to over 9,9000 using Mailchimp and LinkedIn. Optimized SEO strategies by conducting keyword research, improving on-page SEO, and building backlinks, resulting in a 70% increase in organic traffic. Utilized Google Analytics, Google Data Studio, and social listening tools to track campaign performance, providing actionable insights that improved lead conversions by 40% and audience retention by 35%.

Digital Marketing Consultant, Piramie 4G,

Overseeing all aspects of the company’s digital marketing including their contact database, website, CRM, email and social channels. Revitalized the company’s online presence, driving a 15% revenue increase through targeted social media and email campaigns. Designed engaging content strategies tailored to audience preferences, boosting interaction rates by 25%. Working with copywriters and photographers to produce these features and ensuring everything adheres to the company’s brand guidelines.

Google Digital Marketing & E-Commerce Certificate