Performance Marketing & E-commerce Specialist

- Managed full-funnel Meta Ads (TOF→BOF) with a significant five-figure daily budget, using automated ROAS-triggered scaling rules to hit a peak 4x ROAS and drive 140K+ high-intent sessions. - Ran keyword-based sponsored placements on quick-commerce platforms (Swiggy Instamart, Blinkit) and partnered with a Google Ads specialist on strategy and campaign direction. - Worked with Shopflo and Gokwik on checkout incentive programmes, lifting AOV by an approximate 25% and reducing CAC by approximately 15%. - Designed and launched a tiered loyalty programme achieving 50%+ enrolment and an approximate 25% repeat purchase uplift. - Paired WhatsApp cart-recovery messaging with Meta retargeting to recover an estimated 15–20% of at-risk orders, alongside broader BiteSpeed CRM retention campaigns across approximately 74K orders/quarter. - Monitored 3.84M+ monthly sessions via Shopify Analytics, Meta Ads Manager, and Microsoft Clarity to identify drop-off points and inform creative and landing page decisions. - Beyond the domestic market, ran Meta campaigns across multiple international markets, including dedicated diaspora-focused BFCM (Black Friday/Cyber Monday) campaigns for two consecutive years.

Influencer Marketing Specialist

- Built and scaled a 1000+ creator influencer programme from scratch across micro, macro, and niche partnerships. - Owned sourcing, negotiation, content review, and campaign reporting end-to-end. - Led creative direction and scripting for short-form video, briefing designers/editors and reviewing deliverables for brand alignment.

Customer Associate & Social Media Specialist

- Grew Instagram from 10K to 550K+ followers via content calendar management and community engagement - Converted 45–60% of customer queries into sales by directly handling product questions and objections - Translated direct customer insight into campaign and content strategy

Master of Business Administration