Digital Lead

Roles & Responsibilities: Key Achievements & Responsibilities  Managed the end-to-end digital content pipeline across multiple social platforms, ensuring timely and high-quality delivery of all posts, campaigns, and brand communications.  Led social media strategy development aligned with commercial objectives, audience insights, and platform trends.  Supervised and coordinated the work of designers, videographers, photographers, producers, and copywriters to ensure efficient workflows and consistent brand messaging.  Developed and managed content calendars supporting brand campaigns, partnerships, events, and key marketing moments.  Oversaw the review, approval, and refinement of all creative assets — ensuring alignment with brand guidelines, tone, and communication standards.  Managed community engagement across platforms, including comments, messaging, and audience feedback loops.  Directed WhatsApp Business strategy including segmentation, automated flows, engagement, and coordination with sales for lead nurturing.  Supported email marketing workflows and aligned marketing automation efforts with broader digital objectives.  Reviewed performance data using GA4, Meta Business Suite, and platform analytics; prepared regular reports with strategic insights and optimization recommendations.  Coordinated paid social campaigns with internal teams, ensuring proper targeting, messaging, and alignment with broader brand goals.  Collaborated cross-functionally with marketing, brand, editorial, and commercial teams to deliver integrated campaigns.  Consistently monitored social media trends and emerging tools to guide content improvements and maintain competitiveness.

Project Management Professional