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Doctoral researcher
Highest degree :
Ph.D.
Field of study :
Social Science
Location :
Croydon
Citizenships :
Chinese
Experience :
7 Year(s)
Countries :
United Kingdom
Gender :
Female
Sectors :
Multilingual researcher and insights professional with a PhD in Social Science and International Business and over seven years of experience analysing complex human and cultural behaviours. Skilled in generating actionable insights through qualitative and quantitative research, including survey analysis, in-depth interviews, and social network analysis. Technically proficient in R, SPSS, NVivo, Excel and experienced in transforming large datasets into clear, compelling stories that inform strategy and engagement. Strong cross-cultural awareness, with bilingual fluency in English and Mandarin and experience working across UK–China projects. Proven ability to collaborate with clients and stakeholders in both academic and commercial settings, from supporting grant-funded research projects to delivering high-profile exhibitions for global brands such as Alibaba and HIKVISION. Known for strong communication, adaptability, and a passion for uncovering audience behaviours and cultural trends to drive impact.
Experience
Visiting Scholar
London
School of Business, Operations & Strategy University of Greenwich
November 2023
-November 2024
Responsibilities: Research on international business networks, cross-cultural dynamics, and SNA. Co-authoring journal publications and engaging in academic seminars
Doctoral Researcher
London
Centre for Business Network Analysis University of Greenwich
September 2018
-November 2023
Responsibilities: Designed and led a PhD project using qualitative interviews, observations, quantitative questionnaires and social network analysis. Investigated the evolution of Guanxi networks in labour and business systems, examining how trust, obligation, and structural pressures affect individual agency and wellbeing. Produced academic papers and conference presentations Investigated the evolution of Guanxi and its role in internationalisation
Research Assistant
London
Business Faculty (NUSC Project) University of Greenwich
April 2023
-October 2023
Project: Business strategies of Chinese “small giant” companies – a network analysis Responsibilities: Supported a project on strategies of Chinese SMEs, conducting literature reviews and data validation. Contributed to comparative analysis, ensuring sensitivity to cultural context and equity considerations.
Teaching Assistant
London
International Business & Executive Business Centre University of Greenwich
September 2019
-August 2023
Responsibilities: Supported teaching in modules such as: - Foundations of Scholarship and Research - Cross-Cultural Management - Global Strategy: Analysis and Practice Delivered tutorials, graded assessments, and provided student feedback
Exhibition Planner
Shanghai
DEMAGE International Messe Ltd
February 2017
-February 2018
Responsibilities: Led event strategy, proposal writing, and client consultation Achievements: Secured and delivered ¥3 million bid for the Hanas LNG Exhibition Hall project
Event Planner
Shanghai
BroadMesse International
January 2016
-January 2017
Responsibilities: Conducted pre-market research and branding strategy Achievements: Managed projects, including HIKVISION SECON 2017 and Alibaba’s exhibition at CITM 2016
Event Assistant
London
Sorapol London
August 2015
-October 2015
London Fashion Week Responsibilities: Supported PR, vendor coordination, guest management, and marketing
Awards & Certificates
PhD in Social Science and International Business
London
University of Greenwich
2023
Thesis: Guanxi Networks within the Chinese Exhibition Industry: Differences in International Exposure Methods: Mixed-methods, Social Network Analysis
Languages
Skills