Co-Founder & General Manager

• Spearheaded agency growth during a pivotal scaling and expansion phase. Leading on clients’ management, scaling existing accounts portfolios and expanding business to new markets to span across Egypt, KSA, UAE, Oman, Greece, USA and Canada. • Drove client acquisition and retention to reach an 85%+ account retention rate and a yearly revenue growth exceeding EGP 150 million. • Led and managed major strategic accounts and campaigns, including the launch of the presidential initiative “Bedaya”, revamping the communication strategy for MAF Malls in Egypt among other notable brands like LMD, Fine Hygienics, BTC Gold in GCC and regional digital media campaign for El Qalaa El Hamraa (Al Ahly Club Stadium). • Structured internal processes, policies and guidelines from scratch by implementing project management SAAS tools, HR management system and a solid employee handbook.

Associate Program Director

• Directed successful implementation of Phase 1 of Egypt’s national universal health insurance rollout across six governorates. • Managed relationships with key government stakeholders, including the Ministries of Health, Finance, and Communications, as well as partners such as Microsoft and Vodafone. • Streamlined project processes to improve delivery timelines, coordination, and efficiency.

Vice President

• Led strategic development and expansion of the Research and Insights division across Egypt, UAE, and KSA. • Oversaw client relationships across UAE, KSA, China, and Egypt, generating over $2M in annual retainer contracts. • Drove product innovation and diversification, introducing new data-driven research and analytics products. • Enhanced operational performance and team skill development, fostering sustained business growth.

MENA Head of Research and Analytics

• Established and scaled the Research and Analytics department from inception, managing teams across Egypt, KSA, UAE, and India. • Achieved consistent 30%+ annual growth while maintaining a 70% gross margin. • Procured and managed insight tools across EMEA, optimizing research efficiency and data quality. • Forged a strategic technology partnership with IBM, elevating the agency’s analytics capabilities. • Led global training initiatives across the USA and Europe to uplift digital research skillsets.

Co-Founder & Head of Marketing and Vendor Management

• Co-founded Plugberry, a real estate technology and home automation solutions company with operations across Dubai and Abu Dhabi. • Forged vendor partnerships with Honeywell, Bosch, LG, and Hikvision to strengthen product and service offerings. • Led marketing, vendor relations, and technical operations for diverse projects from planning through execution. • Collaborated with leading consultants such as APG (Architecture and Planning Group) on flagship projects including Abu Dhabi Clock Tower and Al Ain estate of the former Minister of Finance.

Team Leader – Big Data / Senior Research Specialist

• Spearheaded marketing research and consumer insights for B2B operations, creating actionable intelligence for business strategy. • Pioneered commercialization of big data analytics, developing insights solutions for real estate, F&B, and banking sectors. • Managed research partners, budget planning, and implementation of critical studies including NPS and Tariff trackers.