Background & Objectives

Tiko Zambia is seeking a social media management agency to offer their expert digital media services aimed at increasing our brand equity and achieving key growth metrics. The agency will be responsible for driving a significant increase in our Facebook online community size, engagement levels, and self-enrolments. The campaign will focus on promoting our current offerings, SRH (Sexual Reproductive Health offers) and HIV Prevention & Treatment Services,as well as any additional offers requiring attention during this period.

The Objectives of the media management campaign are:

• Increases awareness of the SHR and HIV prevention services that can be accessed through Tiko.

• Increase awareness of HIV and teen pregnancy risks among the target audience.

• Increase awareness of the available HIV prevention and treatment products and birth control methods and the benefits and side effects of each option.

• Promote the benefits of sustaining use of the products and services to promote and sustain adherence.

• Increase the knowledge of healthcare workers as confident, capable providers to deliver service to users in a confidential, knowledgeable, non-judgmental manner - reposition the healthcare provider's caring expert.

• Increase knowledge of SGBV, Menstrual Health, Mental Health, and any other relevant campaigns during the contract duration.

Tiko Pitch Process- Expectations

The Agency is expected to deliver the following key tasks:

1. Comprehensive Content Strategy Development:

Objective: Develop a content strategy that:

• Increases brand equity and strengthens our relationship with existing users.

• Encourages Continuity and uptake of multiple offerings by Tiko Members.

• Highlights the new offerings: SGBV, Menstrual Health, Mental Health, and any other relevant campaigns during the contract duration.

• Ensures that content resonates with target audiences and is tailored to address our impact goals.

• Outlines clear KPIs for growth, including increasing online community to at least 3,500 adolescent and young people, increase digital engagement by 50%, and self-enrolments by 50%

2. Growth and Engagement Strategies:

Objective: Outline clear strategies to:

• Increase the online community to at least 5,000 adolescent and young people following Tiko on Facebook.

• Achieve a 50% increase in continuity of our offerings and uptake of multiple offerings.

• Achieve a 50% increase in digital engagement.

• Drive 50% self-enrolments from young people in the online community.

• Ensure strategies focus on increasing user interaction, using clear Call-to-Actions (CTAs), and frequently sharing self-enrolment instructions

3. Digital Marketing Strategy Effectiveness:

Objective:

• Continuously monitor and adjust digital marketing efforts by tracking channel performance and user behavior.

• Proactively align marketing efforts with the overall content strategy, ensuring the effectiveness of campaigns.

• Utilize tools to analyze performance and make data-driven recommendations to optimize engagement and self-enrolments.

4. Generation of Digital Resource Bank:

Objective:

• Create a comprehensive digital resource bank (e.g., infographics, videos, templates, etc.) that can be used across social media and other digital platforms.

• Ensure the resources are in line with the content strategy and can be repurposed to maximize engagement and shareability

5. Content Creation and Distribution:

Objective:

• Manage all aspects of content creation, including copywriting, creative production, content calendars, scheduling, distribution, and amplification.

• Ensure that content aligns with Tiko Zambia’s mission and goals, maintains consistency, and drives engagement.

6. Community Management:

Objective:

• Provide daily community management for Facebook.

• Provide dashboard access to Tiko Personnel to respond comments, messages, and queries promptly, ensuring continuous engagement.

• Escalate any crisis or negative sentiment to the Tiko team in a timely manner.

• Audit the Facebook page regularly to stay ahead of community sentiments and user feedback

7. Media Buying and Campaign Management:

Objective:

• Manage photo shoots for all models to be used for social media posts.

• Cover some community activations organised by Tiko and upload videos on Facebook

8. Monthly Reporting:

Objective: Provide detailed monthly reports by the first week of each month, summarizing the following metrics:

• Growth in the online community size over the contracting period.

• 50% increase in Facebook engagements.

• 50% increase in the number of self-enrolments of individuals who match our impact targets via Facebook.

• Provide insights into any challenges, successes, and recommendations for optimization in the following month.

KPI

• Submission of detailed monthly calendars for approval of the content by the 25th of every month before posting

Deliverables

• Content Strategy: A comprehensive plan detailing the content themes, key messaging, campaigns, and content for Facebook.

• Growth and Engagement Strategy: A detailed action plan to grow the online community to 5,000 adolescent and young people following Tiko Facebook page, 50% of online community engagements, and 50% of online community self-enrolments.

• Digital Resource Bank: A collection of digital assets (graphics, videos, templates) for reuse across platforms.

• Monthly Activity Reports: A report at the end of each month detailing the campaign's performance against KPIs.

• Community Management & Crisis Response: Daily community management support and crisis management protocols.

Technical Response

The information is required but not limited to:

• Proven experience in managing social media campaigns with similar objectives.

• A portfolio of successful projects with measurable results in growing communities and engagement.

• Expertise in content strategy development, community management, media buying, and analytics.

• Strong understanding of digital marketing trends, particularly in the nonprofit and social impact sectors.

• Ability to work collaboratively and proactively, aligning with Tiko Zambia’s mission and goals.

Creative Response

The information is required but not limited to:

• Strategic response to the brief

• Creative approach to satisfy the positioning and ambition.

• Technical and logistical requirements

• Detailed costs and Roll-out plan

• Proposed agency structure to service account.

For more information, please click on this link here: https://drive.google.com/file/d/1NfwzQfqtmQTkkW3e-K7tYPf4JBJtAwOz/view?usp=sharing

How to apply

Thus, Interested agencies should submit a proposal to procurement@tiko.org with the subject name Social Media Management - Zambia by 27th June 2025 and the proposals should include:

• Agency Background and Experience

• Proposed Approach and Strategy Relevant Case Studies/Portfolio

• Detailed Cost Breakdown