Who are we?

Children stronger than war? Absolutely. But they can't do it alone. War Child offers mental and psychosocial support to children growing up with war or violence. Our approach is based on science, but fits seamlessly into the living environment of children. In this way, we strengthen their natural resilience – so that they dare to believe in their future again.

Who are we looking for?

Marketing Specialist C&MD who develops and implements a multi-channel marketing strategy, provides input for both online and offline campaigns, content strategy and creating compelling value propositions. In this role, you will increase awareness, engagement and financial support for War Child among our target groups, including major donors and business partners. You play a crucial role in ensuring that fundraising, brand and advocacy efforts are strategically aligned and contribute directly to the mission of War Child.

Your responsibilities

Developing marketing strategy & plan

• Co-responsible for the development of the multi-year target group strategy.

• Translate the annual plan into an ROI driven multi-channel marketing approach (plan) and planning, including a SMART business case in collaboration with the fundraising communication specialist.

• Align and enrich marketing plans and strategy with all relevant internal stakeholders such as the specialists in brand and fundraising communication and with other target group teams.

• Gain insight into the market, sector and target groups through desk and field research, benchmark research, target group analysis and attending relevant network and benchmark events (Goede Doelen NL, DDMA, Nassau Fundraising, etc.).

Realizing marketing strategy & plan

After approval of the marketing plan (including business case), the marketing specialist leads the implementation by giving clear briefings for the development of necessary resources with internal and/or external parties with the aim of lead generation and/or fundraising.

• Preparation of clear briefings as part of the marketing plan for events, online/offline communication material, promotional material, campaigns, advertisements etc. in collaboration with the fundraising communication specialist.

• Develop fundraising proposals together with fundraising communication specialists and War Child Alliance.

• Provide insight into the most important current donor journeys, including proposals to optimize or renew them.

• Design and execute an attractive and efficient loyalty program, including an effective communication process.

Focus on new business & innovation

• Testing and developing new (innovative) propositions, concepts, channels, etc.

• Setting up new (sponsored) partnerships with the aim of developing new propositions and/or acquisition channels in collaboration with the team of fundraisers.

• Participate in networking meetings aimed at sharing knowledge with benchmarks and inspiration for innovation.

Management of database & marketing automation

Data is essential for evaluating and optimizing marketing campaigns and other activities. The marketing specialist actively provides input for the development of data-driven processes and donor journeys.

• Proactively consult with data analysts about how marketing communication can and should be measured.

• Provide input for dashboards to monitor the progress of marketing activities.

Your profile

Training

• HBO+ marketing related education, preferably with NIMA B certification.

Experience

• Experienced all-round marketer with experience in proposition development and strategy.

• Experience in a similar position within the commercial sector and/or non-profit organization.

• Experience in initiating and leading innovation trajectories and able to apply the methodologies and tools, such as: Design Thinking, growth hacking, Scrum Agile etc.).

Languages

• Dutch and English at an advanced level.

Knowledge and skills

• Skilled in maintaining (external) contacts at different levels.

• Commercial insight and mindset.

• Strong planning and organizational skills.

• Good presentation skills.

• Strong in internal and external stakeholder management.

What we offer

• Salary varies from 4015 to 4992 gross per month, based on 40 hours per week (the exact amount is determined by the years of your relevant work experience);

• 8% holiday allowance based on annual salary;

• An employment contract for 32-40 hours;

• 29 vacation days per year on a full-time basis (including 3 predetermined days off);

• A pension scheme paid in full by War Child Netherlands;

• Net allowance in home work and travel expenses according to our hybrid work policy;

• Monthly mobile phone allowance of €25 net per month;

• Various secondary conditions focused on personal development and well-being;

• Good atmosphere, great colleagues and of course the meaningful purpose of our work!

How to apply

Apply
We invite you to apply as soon as possible, but no later than 10/01/2026.

Upload your CV (maximum two pages) and motivation. You can share your motivation in word, PDF or photo format. Applications are considered when they come in and we start an interview as soon as suitable candidate(s) apply.

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By applying for this vacancy, you declare that the statements and information you have included in your application are accurate and complete and made in good faith. You understand that giving a misrepresentation, incorrect information and withholding information is a reason to reject your application, withdraw an offer or appointment and, if it has already been accepted, this may lead to sanctions, such as, but not limited to, immediate dismissal. In addition, you understand that you must submit a Statement of Conduct (VOG) and that, if you cannot provide it, no employment relationship can arise.

War Child Netherlands is an international organization and we are committed to being a diverse and inclusive employer. We recruit our new colleagues based on their talents, competencies and shared values; we do not pay attention to age, gender or gender identity, race, color, ethnicity, faith, culture, sexual orientation, physical disability, etc.

Safety of children and youth is essential for War Child Netherlands. War Child Nederland therefore does not tolerate and accepts any form of abuse. This topic is covered in our recruitment and selection procedures. In addition, we ask all selected candidates to demonstrate that they are aware of, and commit to, the minimum standards that apply in the development and humanitarian context, such as humanitarian norms and values, Sphere Humanitarian Charter, standards in the Humanitarian Standards Partnership, Core Humanitarian Standard, international humanitarian law, the Code of Conduct for the International Red Cross and the Red Crescent Movement, and Charities (NGOs) in disaster relief and the 6 IASC basic principles regarding sexual exploitation and abuse.

Disclaimer

• Only applications received via our website will be processed.

• If we have found a suitable candidate before the said closing date, we may remove the vacancy from our website earlier than the stated closing date. Responses received after the closing date will unfortunately no longer be processed.

• The closing date can be extended during our selection process. If you have not heard from us yet, we will include your application in the extended procedure.

Applying for this position

About Us

Our organization
War Child is a dynamic organization where an informal atmosphere prevails and where there is plenty of room for creativity and personal initiative. The image that War Child carries externally is a blueprint of the work at the head office: it is dynamic, innovative, honest and focused on achieving results at low cost. War Child spends as much budget as possible on helping children at war and therefore does everything possible to keep costs as low as possible. Our employment conditions are at the level of the Dutch NGO sector. The office is located in the Amsterdam district of Watergraafsmeer. We work hybrid, with the combination of home, in the office and in this position of course sometimes on the way to relationships.

Safety
War Child works from humanitarian values and standards. We ask the same for possible new colleagues. For War Child, the safety of the children and young people we support is paramount. We fight all forms of abuse. Because we want children and young people not to run any risks, this is discussed extensively when recruiting new colleagues. As part of applications, we therefore ask for references in response to the Inter-Agency Misconduct Disclosure Scheme and a recent Statement of Conduct (VOG).

Equal opportunities
War Child dreams that all children can live in peace, whoever they are and wherever they grow up. That is why War Child is proud to offer equal opportunities to everyone who wants to work with us. We promote diversity and want everyone to feel at home with us. War Child selects potential new colleagues regardless of their gender, race, nationality, disability, age and/or sexual orientation.

Applications
We spend as much of our income as possible on supporting children and young people. That's why we work efficiently. This means that we only view applications that we receive through our websites. If we find a suitable person before the closing date, we will remove the vacancy from our websites. We can no longer process applications that we receive later.

Applying for this position